DIY Brand Camp, Fall '19

Discover your, or your company’s brand promise
in a one-day learning cohort

When a member of your audience thinks of you or your company, what do they think?

This is the brand you own in their minds. Is it what you want them to think? If not, what do you want them to think?

Gather with design and planning professionals
and creative visionaries of all types.

Explore together the foundational practices and processes of understanding, articulating and communicating your brand promise.

Tuesday, September 10, 2019, 9am-4pm
Smith College Conference Center
49 College Lane, Northampton, MA

Branding is not just for marketing anymore. A clear understanding of your brand can create true company alignment, strategic innovation, and right-fit team member recruitment and retention. And of course, it makes it much easier to find and attract right-fit clients.

This workshop offers a structured framework that helps organizations discover their brand promise: their promise to those they serve. Bring your questions for yourself and others around how to better run your business in a heart-centered way.

This fast-paced, interactive, and collaborative session is built on three simple principles:

  • Be clear about why the organization exists,
  • Understand who you serve, and
  • Be clear about how you help them on their personal journey.

Join us on May 1st at the Smith College Conference Center. Come find out how you can bring your heart to your current work or your yet-to-be-created dream work.


Mitch Anthony and Robyn Coady are on a mission to redefine branding. They see the art not as a tool to sell things we don’t need, but as a powerful means to sell ideas we do. They work with organizations to help them translate their purpose and mission into a clear brand promise can transform not only a company’s marketing, but also all of the people in it.

Mitch, member of Conway’s Board of Trustees, is a skilled facilitator, team builder, and presenter. He has a track record of finding synergy, traction, and opportunity where fear, overthinking, and bureaucracy slow others to a crawl, and somehow, he makes it look easy. Mitch has built and developed corporate and product branding programs for such clients as Bloomberg Television, VH1, Church World Service, Microsoft, Lightlife Foods, Reebok, Avid Technology, and FX Networks.


Robyn says of herself that she “connects people, ideas and action.” She holds a BFA from New York University‘s Tisch School of the Arts for Experimental Theater (ETW) and an MSW from New York University’s Silver School of Social Work. Robyn is committed to helping people develop the courage and skills to fully express their deepest values. She is a certified Kundalini yoga instructor, an improv singer and a mother of two.


Registration is live. Register securely online via Eventbrite.

$240 for the first person; $210 for others from the same organization
$140 for Conway School alums
Scholarship opportunities available. Please email for more information.